How digital orientation impacts service innovation in hotels
The role of digital capabilities and government support
Bibliographic Data
| ID | 21689236 |
|---|---|
| Authors | Dan Zhou (0000-0001-8678-8270, Zhejiang University of Finance & Economics, China, corresponding author), Marko Kohtamäki (0000-0003-2094-7974, University of Vaasa), Xuerong Peng (0009-0004-2844-1286, Zhejiang Gongshang University), Xiaolei Kong (0000-0002-3014-5986, Zhejiang University of Finance & Economics, China) |
| Year | 2025 |
| Volume | 31 |
| Issue | 2 |
| Pages | 221-244 |
| Publication date | 2025-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Economics (JOURNAL) |
| Journal identifiers | ISSN: 1354-8166 • E-ISSN: 2044-0375 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/13548166241255408 |
| OpenAlex | W4399260119 |
| Language | EN |
| Citations received | 6 |
| References cited | 80 |
Digitalization is increasingly recognized as a strategy that enables firms to achieve financial performance. However, current literature does not provide ample evidence on how digital orientation influences service innovation in the hotel industry. This study employs the dynamic capabilities perspective within the Motivation-Opportunity-Ability (MOA) framework to investigate the relationship between digital orientation and service innovation in hotels. We explore the mediating role of digital capabilities and the moderated-mediation role of government support. The hypotheses are tested with data from 320 hotels in China. The results indicate that, first, a hotel’s digital orientation has a significant and positive impact on service innovation. Second, this impact is mediated by digital capabilities. Third, government support reinforces the first-stage indirect effects of digital orientation on service innovation via digital capabilities. This study adds to the academic community by bridging the digitalization literature and service innovation literature in the context of the hospitality industry
Business · Digital government · Digital transformation · Geography · Industrial organization · Service innovation · Service-orientation · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Environmental Sustainability in Business · Technology Adoption and User Behaviour · Marketing
Special issue on “Information and communication technology and economic implications in hospitality and tourism”
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| Citations per year | 6 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |