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Tourism and services diversification in the global wine industry

Ten stylized facts

Bibliographic Data

ID21689349
AuthorsNicolás Depetris Chauvin (0000-0002-5238-3539, HES-SO, Switzerland, corresponding author)
Year2025
Volume31
Issue6
Pages1095-1114
Publication date2025-09-01
Open AccessYes
TypeARTICLE
VenueTourism Economics (JOURNAL)
Journal identifiersISSN: 1354-8166 • E-ISSN: 2044-0375
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/13548166251314624
OpenAlexW4406542636
LanguageEN
Citations received2
References cited54

This study investigates servitization in the global wine industry, focusing on nearly 5300 wineries across 23 countries. Servitization, the integration of services with core wine offerings, remains underdeveloped, with 40.2% of wineries reporting no service revenue and 32.3% earning less than 10% from services. The paper identifies ten stylized facts that characterize the current landscape of servitization, revealing varying levels of service adoption across different regions and winery types. These facts provide a foundation for understanding how service integration is emerging within the industry. The findings underscore the need for further research to explore the drivers and impacts of servitization, as well as regional variations and their implications for winery performance. This study paves the way for future investigations into how servitization could influence the global wine market

Business · Economic geography · Economics · Geography · Industrial organization · Macroeconomics · Stylized fact · Tourism · Wine · Culinary Culture and Tourism · Fermentation and Sensory Analysis · Wine Industry and Tourism · Marketing

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    Open Access•Riccardo Vecchio, A Annunziata et al.•Annals of Tourism Research…•2024

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    Open Access•Daniel Getz, Donald Getz et al.•Tourism Management•2006

  • Who is the wine tourist

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    Open Access•Erick T Byrd, Bonnie Canziani et al.•Tourism Management•2016

  • A model of tourism destination brand equity

    Open Access•Mar Gómez, Carmen Lopez et al.•Tourism Management•2015

  • South African wine routes

    Open Access•Johan Bruwer•Tourism Management•2003

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    Open Access•Athina Nella, Evangelos Christou•European Journal of Tourism…•2021

Citations per year2
Citation span2025 - 2026 (2)
Highly citedNo

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