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A review of tourism and hospitality studies on behavioural economics

Bibliographic Data

ID21689616
AuthorsShina Li (0000-0003-0701-9938, Sun Yat-sen University, Guangzhou, China), Yixin Liu (0009-0009-0837-8298, Sun Yat-sen University, Guangzhou, China), Shanshan Dai (0000-0001-9067-2748, China University of Geosciences, Wuhan, China, corresponding author), Mengxin Chen (0000-0002-9122-4493, Sun Yat-sen University)
Year2022
Volume28
Issue3
Pages843-859
Publication date2022-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTourism Economics (JOURNAL)
Journal identifiersISSN: 1354-8166 • E-ISSN: 2044-0375
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/13548166211060889
OpenAlexW4220952593
LanguageEN
Citations received13
References cited65

Tourists display bounded rationality when they rely on heuristics to simplify complex decisions or make decisions not based purely on self-interest. Behavioural economics, which moves beyond the widely criticised assumptions that traditional economics makes regarding rational economic behaviour, provides useful theoretical foundations and approaches to tourism and hospitality studies. This paper reviews and discusses studies that evaluate bounded rational behaviour in the tourism and hospitality industry and examine influencing psychological factors. A review framework of economic behaviour is proposed to identify new perspectives and approaches to evaluating tourists’ complex decision-making processes. The paper also considers the prospects for applying behavioural economics theories to tourism and hospitality. It is suggested that limited attention and projection bias should be further examined in future research. The application of anchoring, mental accounting, nudge theory and neuroeconomics to tourism studies is also recommended

Applied economics · Behavioral economics · Behavioural economics · Bounded rationality · Business · Economics · Heuristics · Hospitality · Hospitality industry · Management science · Managerial economics · Microeconomics · Neuroeconomics · Political science · Positive economics · Public economics · Rationality · Tourism · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Marketing

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    Open Access•Abhinav Sharma, Juan L Nicolau et al.•Tourism Economics•2026

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  • Tourist decision-making under adverse weather conditions

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    Open Access•Gang Li, Marion Karl•Journal of Hospitality & Tourism…•2025

  • Understanding the Role of Response Latency on Position Bias in Tourists’ Online Travel Planning

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    Open Access•Seohee Chang•Tourism Management•2018

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    Open Access•Sangkon Park, Sowon Hahn et al.•Tourism Management•2018

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    Open Access•Stanislav Ivanov, Craig Webster•Annals of Tourism Research•2013

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Unique citing works13
Citations per year4,33
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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