Understanding the Role of Response Latency on Position Bias in Tourists’ Online Travel Planning
Bibliographic Data
| ID | 7159588 |
|---|---|
| Authors | Richard Hrankai (0000-0001-7169-6664, Hong Kong Metropolitan University, corresponding author), Irene Cheng Chu Chan (0000-0001-8535-9597, Faculty of Innovative Hospitality Management/Faculty of Creative Tourism and Intelligent Technologies, Macao University of Tourism, Colina de Mong-Há, Macao, China), Dagnachew Leta Senbeto (0000-0002-8743-3348, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR) |
| Year | 2025 |
| Volume | 49 |
| Issue | 7 |
| Pages | 1227-1240 |
| Publication date | 2025-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10963480251324553 |
| OpenAlex | W4407662869 |
| Language | EN |
| Citations received | 3 |
| References cited | 82 |
This study investigates position bias in tourist decision-making, focusing on how response latency influences preferences for sequentially presented information online. Using a best–worst scaling experiment and discrete choice modeling, findings reveal two distinct classes of decision-makers based on cognitive engagement. Individuals with shorter response latency exhibit a pronounced preference for top-listed attributes, indicating a primacy effect; those with longer response latency show a more balanced evaluation of options. Moreover, the time spent on deliberation correlates with preferences, suggesting that response time is a significant factor in position bias. Findings provide valuable insights into the cognitive mechanisms underlying position bias in the online decision-making process. Study results also shed light on the contextual and individual factors associated with position bias, which provide managerial implications to enhance marketing strategies by tailoring them to decision-making styles
Advertising · Business · Geography · Telecommunications · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Marketing
Applied Choice Analysis
Best-Worst Scaling
Pictorial content, sequence of conflicting online reviews and consumer decision-making
Financial Decision-Making
Representativeness Revisited
Time for a Radical Reappraisal of Tourist Decision Making? Toward a New Conceptual Model
Apollo
Dual-Processing Accounts of Reasoning, Judgment, and Social Cognition
Dual-Process Theories of Higher Cognition
Behavioural pricing effects in tourism
A review of tourism and hospitality studies on behavioural economics
Maximizing pleasure in day tours
Online search engines and online travel agencies
Trust the Facts
Effects of personalization and social role in voice shopping
A systematic review of cognitive biases in tourist decisions
A review of experiments in tourism and hospitality
A review of research into discrete choice experiments in tourism
Evaluation nudge
Effects of price sorting display on extreme option choice aversion
Travel inspiration in tourist decision making
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
To buy or not to buy? The effect of time scarcity and travel experience on tourists' impulse buying
Investigating tourists' risk information processing
Travel Information Processing Applying a Dual-Process Model
Slow lies
Perceived Intelligence of Artificially Intelligent Assistants for Travel
Shining in the Center
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |