Navigating the corn maze
Customizing travel cost models to value market segments in heterogeneous industries
Bibliographic Data
| ID | 21689752 |
|---|---|
| Authors | Anders Van Sandt (0000-0001-8665-2357, University of Wyoming, corresponding author), Dawn Thilmany McFadden (0000-0002-3974-0888, Colorado State University) |
| Year | 2022 |
| Volume | 28 |
| Issue | 4 |
| Pages | 899-919 |
| Publication date | 2022-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourism Economics (JOURNAL) |
| Journal identifiers | ISSN: 1354-8166 • E-ISSN: 2044-0375 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/1354816620976968 |
| OpenAlex | W3115226864 |
| Language | EN |
| Citations received | 2 |
| References cited | 26 |
Agritourism is an example of a growing and important industry to rural communities in the United States seeking to leverage interest in their natural resource, agricultural, and other heritage assets. We use survey data and a flexible travel cost model to estimate the part-worth consumer surplus (CS) values of Western US agritourism trips for different regions, activities, and traveler types. Given the rural nature of agritourism may require interested travelers to come from long distances, we also pay particular attention to and compare travelers’ marginal and cumulative travel costs to evaluate the impact on CS estimates. Results indicate that trip and traveler heterogeneity, if unaccounted for, may lead to misinformed policy and management decisions
Agricultural economics · Agriculture · Business · Economic surplus · Economics · Geography · Marginal cost · Microeconomics · Recreation · Survey data collection · Tourism · Transport engineering · TRIPS architecture · Economic and Environmental Valuation · Transportation Planning and Optimization · Urban Transport and Accessibility · Marketing
| Citations per year | 2 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |