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The lived experience of UK health communication professionals during the Covid-19 pandemic

Bibliographic Data

ID21696028
AuthorsAndrea Gregory (0000-0002-0711-7119, University of Huddersfield), Bill Nichols (0000-0002-4503-2423, Buckinghamshire New University), John Underwood (0000-0003-3220-8757, Buckinghamshire New University)
Year2021
Volume25
Issue2
Pages105-124
Publication date2021-05-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication Management (JOURNAL)
Journal identifiersISSN: 1363-254X • E-ISSN: 1478-0852
PublisherEmerald (PUBLISHER)
DOI10.1108/jcom-01-2021-0014
OpenAlexW3146085153
LanguageEN
Citations received4
References cited12

Purpose This research explores approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators in the English National Health Service. It was undertaken in order to understand and analyse their lived experience and make recommendations for improving future system-wide performance. Design/methodology/approach Given the work pressure and additional commitments that communication practitioners have when working in crisis, the researchers chose a single data collection method. Qualitative and quantitative data collection was undertaken using an extensive self-completion survey instrument. Findings Ten distinct themes covering four time phases: crisis preparedness, entering the crisis, pandemic peak and post “first-wave” are discussed. They examine crisis readiness, to shifts in priorities and communication approaches to system-wide leadership and integration and the re-positioning of communication as a central player in pandemics. Practical implications The research outlines a number of areas for improvement along with practical recommendations for actions in the health system in readiness for future pandemics. Originality/value This is the first time the lived experience of communicators working through a pandemic at all levels in a national health system has been researched in the public relations literature

Business · Crisis communication · Data collection · Originality · Pandemic · Political science · Preparedness · Public health · Public relations · Qualitative research · Sociology · Disaster Management and Resilience · Engineering · Media Influence and Health · Medicine · Nursing · Psychology · Public Relations and Crisis Communication

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Unique citing works4
Citations per year1
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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Open DOIOpen Access
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