Sustainability during the Covid pandemic
Analysis of hotel association communication
Bibliographic Data
| ID | 21698274 |
|---|---|
| Authors | Ambika Zutshi (0000-0002-0982-5303, Deakin University, Geelong, Australia), Andrew Creed (0000-0002-1682-7956, Deakin University, Geelong, Australia, corresponding author), Ananya Bhattacharya (0000-0002-9406-7630, Monash University, Caulfield East, Australia), Glen Croy (0000-0001-8650-1647, Monash University, Caulfield East, Australia), Sven Dahms (0000-0002-4763-9704, Abu Dhabi University) |
| Year | 2022 |
| Volume | 25 |
| Issue | 23 |
| Pages | 3840-3853 |
| Publication date | 2022-12-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2022.2057842 |
| OpenAlex | W4226054940 |
| Language | EN |
| Citations received | 1 |
| References cited | 59 |
Hotels have implemented substantial sustainability initiatives. However, these efforts might be compromised during a crisis. How did sustainability in hotels fare during the COVID pandemic? To investigate, we reviewed national and regional hotel associations’ publicly available stakeholder communications during the COVID crisis. We collected data over four time periods to identify foci and changes. From website content analysis, viewed through a critical sustainability lens, six communication themes emerged. These were (1) operational procedures and technology; (2) staffing; (3) financial support; (4) health and hygiene; (5) marketing; and (6) community network building. Our findings revealed that hotel associations’ public communications were dominated by economic aspects, indicating a demotion of sociocultural and environmental elements of triple bottom line (TBL) considerations. That is, sustainability became largely silenced during the crisis, thus raising questions as to the centrality and meaningfulness of the previous sustainability efforts. The research contributes an in-depth insight that the hotel sector prioritizes economic elements during a crisis, which is problematic if a crisis is long-term and for any recovery efforts. We recommend centralizing sustainability in communications to sensitize and signal attention to strategic core needs
Business · Crisis communication · Pandemic · Political science · Public relations · Stakeholder · Sustainability · Sustainability organizations · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts · Marketing
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| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |