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How are small businesses adapting to the new normal? Examining tourism development amid Covid-19 in Phuket

Bibliographic Data

ID21699010
AuthorsKevin Fuchs (0000-0003-3253-5133, Prince of Songkla University, corresponding author)
Year2021
Volume24
Issue24
Pages3420-3424
Publication date2021-12-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2021.1942439
OpenAlexW3175425113
LanguageEN
Citations received7
References cited6

It is reasonable to state that Thailand’s economic impact had been severe due to the lack of international tourists. In particular, the mass-tourist destination Phuket has suffered economic consequences as the result of plunged international passenger arrivals, and inadequate domestic tourists to fill their place. The objective of the paper is to identify inadequacies that help stakeholders to manage tourism development amid COVID-19 more effectively. The empirical data for this study was collected through a series of semi-structured interviews (n = 21) with local small business owners. The study offers insights into the recent tourism development during the COVID-19 global pandemic and discloses a high level of resilience amongst the small local business owner community. The majority of small business owners were able to seize opportunities through the adaptation of their business models that have the potential for long-term success

Business · Business development · Empirical evidence · Hospitality · Pandemic · Political science · Psychological resilience · Small business · Tourism · COVID-19 Pandemic Impacts · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Marketing

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Unique citing works7
Citations per year1,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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