How is CSR scepticism amplified? Effects of corporate social irresponsibility and perceived controversy in the casino industry
Bibliographic Data
| ID | 21699296 |
|---|---|
| Authors | Sooyoung Choi (0000-0001-9101-3680, Pusan National University), Insin Kim (0000-0002-0778-8975, Pusan National University, corresponding author), Joonhyeong Joseph Kim (0000-0003-1824-0654, Cheju Halla University), Jinsoo Hwang (0000-0003-1270-0453, Sejong University) |
| Year | 2024 |
| Volume | 27 |
| Issue | 18 |
| Pages | 2966-2983 |
| Publication date | 2024-09-16 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2023.2245532 |
| OpenAlex | W4385648889 |
| Language | EN |
| Citations received | 3 |
| References cited | 90 |
Although corporate social responsibility (CSR) has been instrumental in achieving corporation’s competitive advantage, this is not the case for casinos. This study examines how CSR scepticism develops in the context of the casino industry by investigating the effects of customers’ attitudes towards casinos engaged in corporate social irresponsibility (CSI) and the controversy surrounding casino businesses on CSR scepticism, which leads negative word-of-mouth (WOM) and protest behaviour. To this end, 310 South Korean casino customers completed an online questionnaire. The results of partial least squares path modelling revealed direct effects of customers’ attitudes towards firms exhibiting CSI and the perceived controversy on CSR scepticism leading to negative WOM and protest behaviour. The impact of the attitude towards firms exhibiting CSI on CSR scepticism was found to differ between low perceived controversy and high perceived controversy customers. The findings suggest that casino companies should strive for transparency and develop appropriate CSR initiatives
Business · Corporate social responsibility · Political science · Public relations · Skepticism · Corporate Identity and Reputation · Corporate Social Responsibility Reporting · Ethics in Business and Education · Marketing
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| Citations per year | 3 |
|---|---|
| Citation span | 2026 - 2026 (1) |
| Highly cited | No |