Unveiling hotel career beliefs among frontline employees in Ghana

A social constructivist approach

Bibliographic Data

ID21699567
AuthorsFranklin Akosa (0000-0001-6347-2783, Edith Cowan School of Business and Law, corresponding author), Songshan Huang (0000-0003-4990-2788, Edith Cowan School of Business and Law), Hossein Ali Abadi (0000-0003-4606-9962, Edith Cowan School of Business and Law), Jun Wen (0000-0002-7544-1076, Macau University of Science and Technology)
Year2025
Pages1-30
Publication date2025-05-08
Open AccessYes
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2499883
OpenAlexW4410209089
LanguageEN
References cited43

This study explores frontline hotel employees’ career beliefs in Ghana, addressing a gap left by the dominant positivist paradigms through a social constructivist and inductive qualitative approach. Using purposive sampling, in-depth interviews were conducted with 24 frontline employees from hotels. Findings indicate that core hotel career beliefs include customer service skills (effective communication and event support), professionalism (confidentiality and compassion), and strong customer satisfaction commitment. Three main dimensions – customer service, experiences and expectations emerged as critical aspects of career beliefs. Practically, the study suggests culturally sensitive HR training strategies: mentorship, emotional intelligence, and team incentives for collectivist cultures; individualised coaching, anti-aggression policies, psychological support, and soft-skills training for individualist cultures. Theoretically, this study extends career belief frameworks to hospitality frontline staff, aligning with social cognitive and social learning theories

Constructivist teaching methods · Hospitality · Hospitality industry · Pedagogy · Political science · Public relations · Social constructivism · Sociology · Teaching method · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Hospitality and Tourism Education · Psychology · Social Psychology

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Open DOIOpen Access