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The impact of Airbnb on the economic performance of independent hotels

An empirical investigation of the moderating effects

Bibliographic Data

ID21699874
AuthorsAlessandro Destefanis (0000-0002-9833-752X, SmartData@PoliTO Center on Big Data and Data Science, Politecnico di Torino, Torino, Italy, corresponding author), Paolo Neirotti (0000-0003-2669-7072, SmartData@PoliTO Center on Big Data and Data Science, Politecnico di Torino, Torino, Italy), Emilio Paolucci (0000-0003-1249-8179, EIC - Entrepreneurship and Innovation Center, Politecnico di Torino, Torino, Italy), Elisabetta Raguseo (0000-0003-0305-5739, FULL - Future Urban Legacy Lab Center, Politecnico di Torino, Torino, Italy)
Year2022
Volume25
Issue21
Pages3534-3564
Publication date2022-11-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2020.1846501
OpenAlexW3106807770
LanguageEN
Citations received5
References cited64

The evidence on the effect that sharing economy accommodation platforms have on the performance of hotels is not univocal, and a general picture about the circumstances under which hotels may suffer the least from this disruption is still missing. This paper contributes to bridge this gap by examining the role that contingent factors can play in reducing the negative impact of Airbnb on the profitability growth of independent hotels. We examine whether the attractiveness of the city zone where hotels are located and their online reputation moderate the effect that the usage of Airbnb listings has on the profitability growth of independent hotels. Using a panel dataset of a sample of 725 independent hotels located in six Italian cities with high tourism attractiveness, and by triangulating ISTAT, AIDA, AirDNA, TripAdvisor and Trustyou datasets, we found that the negative effect of Airbnb on the profitability growth of hotels is reduced when the hotels are located in attractive city zones. However, the online reputation of hotels does not have any significant moderating effect on the relationship investigated. We discuss how these results contribute to understand competitive dynamics in the hotel industry through a lens based on the disruptive innovation theory

Accommodation · Attractiveness · Business · Econometrics · Economics · Geography · Hospitality industry · Industrial organization · Panel data · Profitability index · Reputation · Tourism · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Sharing Economy and Platforms · Marketing

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Unique citing works5
Citations per year1.25
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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