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Government crisis messaging on social media, citizen online engagement and compliance with policies

Bibliographic Data

ID21723389
AuthorsXu Han (0000-0003-4414-8341, University of Maryland, corresponding author), Cory Baird (University of Maryland)
Year2024
Volume26
Issue3
Pages613-634
Publication date2024-03-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePublic Management Review (JOURNAL)
Journal identifiersISSN: 1471-9037 • E-ISSN: 1471-9045
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14719037.2022.2103843
OpenAlexW4292026351
LanguageEN
Citations received19
References cited62

To examine the impacts of government crisis messaging on social media, we draw on Situation Crisis Communication Theory to classify government messages related to COVID-19 and develop theories about how these messages affect citizen online engagement and offline compliance. We utilize gradient boosting trees to classify tweets of fifty U.S. governors from March to December 2020. To mitigate social desirability bias, we connect social media data with mobility data, which reveals actual compliance with policies. Using two-way fixed effects, we show that governors’ informational, instructional, and compassionate messages are consistently associated with increased citizen online engagement with state government. The online engagement, in turn, correlates with compliance with stay-at-home orders and advisories to avoid non-essential travel except in Republican-controlled states. Meanwhile, governors’ instructional, compassionate, and praising messages are directly associated with better compliance. However, the direct associations except for compassionate ones disappear in the last four months of 2020

Business · Political science · Public relations · Social media · Disaster Management and Resilience · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology

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Unique citing works19
Citations per year4.75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 19

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