Green Morocco

Sociolinguistic analysis of the discourse in campaigns to reduce plastic in the environment

Bibliographic Data

ID21724901
AuthorsSamira Hassa (0000-0003-3579-4309, corresponding author)
Year2025
Volume25
Issue2
Pages249-271
Publication date2025-06-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Romance Studies (JOURNAL)
Journal identifiersISSN: 1473-3536 • E-ISSN: 1752-2331
PublisherLiverpool University Press (PUBLISHER • GB)
DOI10.3828/jrs.2025.13
OpenAlexW4411021088
LanguageEN
References cited25

Morocco, a multilingual postcolonial country whose peoples use a mix of Darija (Moroccan Arabic), standard Arabic, Amazigh varieties, French, English, and Spanish, is slowly establishing itself as a key economic player in Africa. Morocco’s economy depends on agriculture and fishing and other natural resources. Since 2016 many primarily top-down campaigns have been created to bring public awareness of pollution caused by plastic consumption. This article analyses the languages used and their effectiveness in two important plastic awareness campaigns, called ‘Zéro Mika’ [‘Zero Plastic’] and ‘B7arblaplastic’ [‘Beach without Plastic’]. This study shows how a judicious use of languages in public messaging can amplify the message and better reach multilingual, ethnically diverse communities in Morocco

Urban and Rural Development Challenges · Geology

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