The Sustainability of Corporate Social Responsibility in Cameroon

An Analysis Through the Lens of Gift and Counter-Gift

Bibliographic Data

ID21737386
AuthorsRobert Sangué-Fotso (Université de Yaoundé I, corresponding author)
Year2025
Pages1-17
Publication date2025-11-06
Open AccessNo
TypeARTICLE
VenueJournal of African Business (JOURNAL)
Journal identifiersISSN: 1522-8916 • E-ISSN: 1522-9076
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15228916.2025.2580699
OpenAlexW4415953543
LanguageEN
References cited28

Corporate Social Responsibility (CSR) is a key asset for the legitimacy of compagnies in their operating territory. The aim of this article is to analyze the sustainability of CSR through Gift and Counter-Gift. Based on a qualitative empirical study carried out with fifteen CSR managers from companies, four village chiefs, five representatives of village communities and six officials from decentralized local authorities, the study identified regulatory and conciliatory mechanisms in forestry transactions, and showed that the sustainability of CSR is guaranteed by cooperation between the various stakeholders and the reduction of anthropological burdens. This makes it possible to develop a new bilateral approach to CSR, co-defined with stakeholders

Corporate social responsibility · Corporate sustainability · Social responsibility · Sustainability · Through-the-lens metering · Corporate Social Responsibility Reporting · Global and Cross-Cultural Management · Innovation and Socioeconomic Development

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