Customer Satisfaction
Role of Customer Service, Innovation, and Price in the Laundry Industry in Ghana
Bibliographic Data
| ID | 21737607 |
|---|---|
| Authors | George Kofi Amoako (0000-0002-7966-4867, Central University, corresponding author) |
| Year | 2022 |
| Volume | 23 |
| Issue | 1 |
| Pages | 146-164 |
| Publication date | 2022-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of African Business (JOURNAL) |
| Journal identifiers | ISSN: 1522-8916 • E-ISSN: 1522-9076 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/15228916.2020.1826855 |
| OpenAlex | W3089825423 |
| Language | EN |
| Citations received | 1 |
| References cited | 65 |
The purpose of this paper is to test and examine the interrelationships amongst customer satisfaction, customer service, innovation, and competitive pricing in the laundry industry in Ghana using the covariance approach of Structural Equation Modeling. Quantitative research design was adopted for this study. The data set used to meet this paper’s main objectives was collected using face to face meeting of laundry customers and requesting them to fill out a 1–5 point Likert scale questionnaire. The results demonstrate the mediating effects and moderating effects that customer service, competitive pricing, and innovation has on customer satisfaction in the laundry service industry in Ghana
Business · Customer advocacy · Customer satisfaction · Laundry · Likert scale · Service quality · Structural equation modeling · Computer Science · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Engineering · Psychology · Marketing
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Desire to Acquire
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |