Hormonal Male Contraception
Formative Research to Develop and Test Communication Messaging
Bibliographic Data
| ID | 21748699 |
|---|---|
| Authors | Jaziel Ramos-Ortiz (Division of Consumer Science, Purdue University, West Lafayette, IN, USA), Jaziel Ramos‐Ortiz (0000-0002-6794-8678, Purdue University West Lafayette, corresponding author), Hannah King (0000-0002-5066-5815, Department of Public Health, Purdue University, West Lafayette, IN, USA), Hannah R King (0000-0003-4500-3208, Purdue University West Lafayette), Andrea L Demaria (0000-0002-5450-0444, Purdue University West Lafayette) |
| Year | 2022 |
| Volume | 16 |
| Issue | 3 |
| Pages | 15579883221094702-15579883221094702 |
| Publication date | 2022-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Journal of Men s Health (JOURNAL) |
| Journal identifiers | ISSN: 1557-9883 • E-ISSN: 1557-9891 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/15579883221094702 |
| PMID | 35748372 |
| OpenAlex | W4283386676 |
| Language | EN |
| References cited | 37 |
Male-controlled contraception is limited, yet a promising hormonal male contraceptive (HMC) development in may increase options for men to share in the work of pregnancy prevention. This study examined college-aged (18–26 years) men’s and women’s perceptions of influential marketing strategy for an experimental novel HMC method, a transdermal gel. Six focus groups ( n = 29) were conducted to glean insights for ad prototype creation. Ad prototypes were designed and then tested in semi-structured interviews ( n = 20) to understand whether the messages were adequately representing the attributes intended while also allowing participants to contribute insights on improving appeal. A constant comparative approach was used for data contextualization and theme identification. Results provided a foundation for the creation of HMC message prototypes, aimed at increasing knowledge and uptake of a novel family planning method for men. Representation of a relatable character, or drawing on authentic experiences, aligned best with participant values. Focus groups illuminated salient concepts for HMC marketing, including humor, destigmatization, information, and credibility. Interview message testing yielded an understanding of elements participants responded most strongly to, including (1) ad sentiment and (2) trustworthiness. Findings provide a basis for understanding the placement of a potential marketing campaign to effectively frame HMC uptake as easy to use, safe, and popular while building on peer norms and group acceptability among a college-aged demographic. Healthcare providers and other practitioners can utilize these findings while engaging in family planning conversations, interventions, and message development
Contextualization · Credibility · Focus group · Formative assessment · Medical education · Pedagogy · Psychological intervention · Sociology · Adolescent Sexual and Reproductive Health · Behavioral Health and Interventions · Computer Science · Medicine · Nursing · Psychology · Reproductive Health and Contraception
Qualitative interviewing
Credibility of a peer endorser and advertising effectiveness
Racial Differences in Trust in Health Care Providers
Formative Research for a Community-Based Message-Framing Intervention
Who's Responsible? Correlates of Partner Involvement in Contraceptive Decision Making
Black-White Differences in Sex and Contraceptive Use Among Young Women
Social constructions of the male contraception pill
Men's influences on women's reproductive health
How Many Focus Groups Are Enough? Building an Evidence Base for Nonprobability Sample Sizes
How Many Interviews Are Enough
Flexible Coding of In-depth Interviews
| Citation velocity | historical |
|---|---|
| Highly cited | No |