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Emmanuel Macron facing Covid-19

A president in search of image repair

Bibliographic Data

ID21750177
AuthorsKeren Sadoun-Kerber (0000-0002-1258-2998, Tel Aviv University), Stéphane Wahnich (ADARR)
Year2022
Volume28
Publication date2022-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueArgumentation et analyse du discours (JOURNAL)
Journal identifiersISSN: 1565-8961 • E-ISSN: 1565-8961
PublisherOpenEdition (PUBLISHER)
DOI10.4000/aad.6423
OpenAlexW4224939828
LanguageEN
Citations received3
References cited13

How can a political leader impose unusual demands in a democracy in the face of Covid-19 when he was already arousing a great deal of mistrust, long before this crisis, because of a distorted image that undermines his legitimacy and authority in the public sphere? This article identifies the discursive steps taken by the French President to repair his image in his first two addresses on the Coronavirus. It shows that his strategies of image repair are indirect and differ from those listed on the subject in scholarly literature. Emmanuel Macron’s objective is to strengthen his weakened legitimacy and build his position of authority. These two concepts are clearly distinguished in the analysis proposed here and are important axes for the re-elaboration of the President’s ethos, whose objective is to increase the confidence of the French in his leadership and in the measures announced to stem the pandemic

Business · Democracy · Ethos · Legitimacy · Pandemic · Political science · Politics · Presidency · Social science · Sociology · Computer Science · French Literature and Criticism · Historical and Scientific Studies · Law · Linguistics and Discourse Analysis · Medicine

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    Open Access•Irit Kornblit•Argumentation et analyse du…•2022

  • When Emmanuel Macron Goes Social

    Open Access•Keren Sadoun-Kerber•Argumentation•2026

  • Typologizing change in the evolution of world politics

    Open Access•Mathias Albert, Mitja Sienknecht•European Journal of International…•2025

  • La présentation de soi

    Ruth Amossy•La présentation de soi•2010

  • Legitimation in discourse and communication

    Open Access•T Van Leeuwen•Discourse & Communication•2007

  • Les avatars de l’autorité sur Twitter

    Open Access•Keren Sadoun-Kerber•Argumentation et analyse du…•2021

  • Introduction. Analyser la réparation d’image dans le discours électoral

    Ruth Amossy•Langage et société•2018

  • Gestion et réparation d'image

    Keren Sadoun-Kerber•Langage et société•2018

Unique citing works3
Citations per year0,75
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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Open DOIOpen Access
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