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Internet-Memes als multimodale Sprechakte in öffentlichen Diskursen anhand von Beispielen aus Antwortthreads von @realDonaldTrump

Bibliographic Data

ID21758443
AuthorsAndreas Osterroth (University of Koblenz and Landau, corresponding author)
Year2020
Volume101
Issue1
Publication date2020-03-16
Open AccessYes
TypeARTICLE
VenueLinguistik Online (JOURNAL)
Journal identifiersISSN: 1615-3014 • E-ISSN: 1615-3014
PublisherUniversity of Bern (PUBLISHER • CH)
DOI10.13092/lo.101.6680
OpenAlexW3119668289
LanguageDE
References cited3

Internet memes are highly relevant for digital communications but there is not much re-search about their pragmatic uses. Besides being texts, memes are also multimodal speech acts. They are very similar to the speech acts Searle described, but there are some differ-ences. The communicative function of memes is in accord with Keller’s principle for social success, which is aimed for by all speakers. It is shown that people on Twitter use memes as speech acts when replying to Donald Trump’s Tweets. The difference between meme speech acts and traditional speech acts is their emphasis on the expressive function. While the meme speech acts can take any of Searle’s described functions, there is almost always an expressive element to be found

Linguistics · Political science · Speech act · The Internet · World Wide Web · Computer Science · Digital Communication and Language · Hate Speech and Cyberbullying Detection · Philosophy · Swearing, Euphemism, Multilingualism

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