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Citizen Facebook

The Strategic Communication of Local Power in Social Media

Bibliographic Data

ID21765310
AuthorsJoao Carlos Martins (0000-0002-4832-7171, corresponding author)
Year2020
Volume14
Issue3
Publication date2020-08-27
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueObservatorio (OBS (JOURNAL)
Journal identifiersISSN: 1646-5954 • E-ISSN: 1646-5954
PublisherInstituto Universitario de Lisboa (ISCTE-IUL) (PUBLISHER)
DOI10.15847/obsobs14320201643
OpenAlexW3087811864
LanguageEN
References cited24

Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon

Communication studies · Geography · Information and Communications Technology · Local government · Operationalization · Political communication · Political science · Politics · Public relations · Social media · Sociology · Strategic Communication · Computer Science · E-Government and Public Services · Media Studies and Communication · Public Administration · Social Media and Politics

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