The image choices of social television audiences

The narrative of The Voice UK and La Voz (Spain) viewers on Twitter

Bibliographic Data

ID21765362
AuthorsC Navarro (0000-0002-3127-7358, Universitat Autonòma de Barcelona), Núria García-Muñoz (0000-0002-6169-8428, Universitat Autonòma de Barcelona), Matilde Delgado (0000-0002-3071-5934, Universitat Autonòma de Barcelona)
Year2022
Volume16
Issue2
Publication date2022-06-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueObservatorio (OBS (JOURNAL)
Journal identifiersISSN: 1646-5954 • E-ISSN: 1646-5954
PublisherInstituto Universitario de Lisboa (ISCTE-IUL) (PUBLISHER)
DOI10.15847/obsobs16220222017
OpenAlexW4293243109
LanguageEN
Citations received1
References cited21

Content shared on social media platforms is increasingly centred on images and conversations discussing television on digital platforms are also influenced by this trend. This article examines the visual data posted by viewers while watching the 2019 edition of the Spanish and British adaptations of the international Reality Show ‘The Voice’. With the sample including images posted by viewers on Twitter during the broadcast of the episodes, the production formats, the type of content, the purpose of the images and the connection between the visual data and the text in the tweet have been analysed. The results highlight three different trends: the parallel visual narrative created by viewers on Twitter through the use of digital culture, the showcasing of their private sphere and the appropriation of images from the television episodes altering the discourse presented by the broadcasters

Advertising · Appropriation · Art · Linguistics · Literature · Media studies · Narrative · Social media · Sociology · World Wide Web · Computer Science · Media and Digital Communication · Media Studies and Communication · Media, Gender, and Advertising

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