Comparative discourse analysis of Kazakhstani universities’ organisational identity
Bibliographic Data
| ID | 21788397 |
|---|---|
| Authors | Zhansaya Tatyyeva (Kazakh Ablai Khan University of International Relations and World Languages, corresponding author), Aliya Zagidullina (Kazakh Ablai Khan University of International Relations and World Languages) |
| Year | 2023 |
| Volume | 17 |
| Issue | 4 |
| Pages | 494-521 |
| Publication date | 2023-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse & Communication (JOURNAL) |
| Journal identifiers | ISSN: 1750-4813 • E-ISSN: 1750-4821 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/17504813231163092 |
| OpenAlex | W4366830230 |
| Language | EN |
| Citations received | 4 |
| References cited | 51 |
The present study explored the discourses adopted by the Kazakhstani universities to represent their organisational identity. It analysed the information of 30 Kazakhstani universities as found in their websites. It then compared Kazakhstani universities with their UK and US counterparts. These data revealed the discourses created by Kazakhstani universities to represent their organisational identity, and the socioeconomic factors that influenced them. A corpus-assisted discourse analysis was conducted by identifying the key semantic domains and keywords of Kazakhstani universities. Furthermore, the identified key semantic domains and keywords were analysed in detail utilising concordance analysis. In addition to the academic discourse; the organisational identity of Kazakhstani universities, involved marketing, change and managerial discourses. Kazakhstani universities construct their identity with an international outlook. The findings showed that the global trend in the marketisation of universities is relevant for Kazakhstani universities
Political science · Public relations · Sociology · Computer Science · Corporate Identity and Reputation · Higher Education Governance and Development · International Student and Expatriate Challenges
Research in Organizational Behavior
Educational Import
Using Corpora in Discourse Analysis
Organizational Identity, Image, and Adaptive Instability
A Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation
Organizational Identity Formation and Change
Identity Work and Organizational Identification
Organizational Identity and Organizational Identification
Responding to Organizational Identity Threats
Social Identity Theory and the Organization
Marketisation of higher education
Higher education contributing to local, national, and global development
Negotiated Marketization
Management discourse in university administrative documents in Sweden
The Entrepreneurial University
A procedural approach to ethical critique in CDA
Semioticizing Capitalism in Corporate Brand Enactment
Rhetorically Constructing an Identity at Multiple Levels
Critical Discourse Analysis and the Marketization of Public Discourse
Language choice and institutional identity
Mixed feelings, mixed blessing? How ambivalence in organizational identification relates to employees’ regulatory focus and citizenship behaviors
The impact of marketization on higher education genres - the international student prospectus as a case in point
Organizational Legitimacy
From key words to key semantic domains
The dynamics of organizational identity
Discourse, social theory, and social research
| Unique citing works | 4 |
|---|---|
| Citations per year | 1.33 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |