The platformization of China’s film distribution in a pandemic era
Bibliographic Data
| ID | 21790231 |
|---|---|
| Authors | Wendy Su (University of California, Riverside, corresponding author) |
| Year | 2022 |
| Volume | 15 |
| Issue | 1 |
| Pages | 95-114 |
| Publication date | 2022-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Chinese Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 1754-4769 • E-ISSN: 1754-4750 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/17544750.2021.2021963 |
| OpenAlex | W4206305367 |
| Language | EN |
| Citations received | 3 |
| References cited | 19 |
The COVID-19 pandemic has fundamentally transformed global media industries’ practices and altered audiences’ media consumption habits. The film industries have shortened theatrical windows and expanded streaming services to cope with this reality, which has accelerated the so-called digital distribution revolution. This study focuses on the transformation of China’s film distribution and exhibition sector before and during the pandemic. Specifically, the study tracks the strategies of China’s digital giants, iQIYI, Tencent-backed Maoyan, and Alibaba-backed Tao Piao Piao, for promoting and exhibiting films. By integrating digital media studies and industrial studies, the study seeks to tackle the issue of whether distributional platformization can serve as the infrastructure of the film industry and usher in a new era of the digital entertainment revolution. The findings indicate that digital corporations’ strategies have accelerated the platformization of the distribution infrastructure of the film industry. However, current industrial practices nourish the prospect of coexistence in the foreseeable future
Advertising · Art · Business · China · Creative industries · Digital media · Digital Revolution · Digital transformation · Entertainment · Entertainment industry · Exhibition · Film industry · Industrial Revolution · Movie theater · Pandemic · Political science · Social science · Sociology · Visual arts · Cinema and Media Studies · Cultural Industries and Urban Development · Law
The Platform Society
The platformization of Chinese Society
Regulation of and by Platforms
The Affordances of Social Media Platforms
Convergence Culture
Screen Distribution and the New King Kongs of the Online World
Infrastructure studies meet platform studies in the age of Google and Facebook
The platformization of cultural production
Digital media infrastructures
Chinese video streaming services in the context of global platform studies
Media as Data Extraction
The politics of 'platforms
The Platformization of the Web
Platforms Intervene
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |