Media as Data Extraction

Towards a New Map of a Transformed Communications Field

Bibliographic Data

ID7496283
AuthorsJoseph Turow (Robert Lewis Shayon Professor of Communication, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA, corresponding author), N Couldry (0000-0001-8233-3287, London School of Economics and Political Science)
Year2018
Volume68
Issue2
Pages415-423
Publication date2018-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication (JOURNAL)
Journal identifiersISSN: 0021-9916 • E-ISSN: 1460-2466
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/joc/jqx011
OpenAlexW2747138234
LanguageEN
Citations received44
References cited4

The communications field must challenge traditional understandings of media in the face of a transformation in the dynamics of capitalism that prioritizes the generation of value from data based on continuous surveillance. New advertising and data-processing developments mean that while the term media may continue to attach to the distribution of narratives, researchers must now conceive it as the convergence of message-circulation technologies with data-extraction-and-analysis technologies that are linked to everyday objects increasingly typical of our new mobile personalization era. In fact, nothing less than a radical revision of the boundaries of the communications field is required to adequately address the fundamentally altered social and economic order emerging from this ferment in the field of everyday life itself

Big data · Convergence (economics · Data science · Economics · Everyday life · Field (mathematics · Personalization · Political science · Social media · Sociology · Technological convergence · Telecommunications · World Wide Web · Computer Science · Media Studies and Communication

Tools

Open DOISci-HubOpen Access