Naming of Homestays in Public Spaces of Borobudur Temple Tourism Area as a Representation of Identity and Culture

The many different languages spoken in the public spaces of the Borobudur Temple Tourism Area show the identity and culture of the local community. The present study explores the use of language in the public space of the Borobudur Temple area using the Linguistic Landscape (LL) theoretical framework. The purpose of this study is to reveal the use of language in the names of homestays in public spaces through LL studies. Data collection was carried out by photographing homestay signboards and interviewing homestay owners. The results of this study indicate that the naming of homestays refers to people's names, the name of the place where the homestay is located, conditions, hopes, names of temples and folklore figures, names of fruits, names of flowers, Javanese identity, names of musical instruments and traditional games, names of typical foods, greetings, names of animals, names of wayang characters, names related to the shape of the earth's surface, numbers, colours, and names related to leaves. The types of language used are monolingual, bilingual, and multilingual. In the naming of these homestays, the words that come from English tend to be only homestay. In addition, most of the vocabulary used is Javanese. The names of the homestays reflect the identity and culture of the local community, for example folklore, cultural sites, traditional foods, agricultural products, arts, names of people in Javanese that have begun to be replaced by foreign languages, philosophy, traditional games, and geographical conditions

Folklore · Linguistic landscape · Toponymy · Tourism · Vocabulary · Cultural and Artistic Studies · Cultural and Religious Practices in Indonesia · Multilingual Education and Policy