The Importance of an Organization’s Reputation
Application of the Rasch Model to the Organizational Reputation Questionnaire for Sports Fans
Bibliographic Data
| ID | 21834045 |
|---|---|
| Authors | Seomgyun Lee (0000-0002-2345-7228, University of Mississippi), Kyungun Kim (0000-0003-0287-2497, University of Central Missouri), Minsoo Kang (0000-0002-9225-1004, University of Mississippi) |
| Year | 2023 |
| Volume | 16 |
| Issue | 1 |
| Pages | 21-31 |
| Publication date | 2023-03-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Sport Communication (JOURNAL) |
| Journal identifiers | ISSN: 1936-3907 • E-ISSN: 1936-3915 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ijsc.2022-0118 |
| OpenAlex | W4297897198 |
| Language | EN |
| References cited | 23 |
Crises are unavoidable in the sport world, and their relationship with reputation is inextricable. Protecting its reputation is a top priority for a sport organization in a crisis; thus, developing a valid and reliable instrument should be a precedent. In this study, Rasch analysis was applied to evaluate a 10-item Organizational Reputation Scale (ORP), extensively used in general and sport communication research, but whose development was made under classical test theory. This traditional method has several limitations (i.e., item and sample dependencies, nonaddictive features of ordinal data, and item category functioning). The main purposes of the study were to calibrate ORP items and evaluate their category functions. A total of 373 sport fans responded to the ORP on a 5-point Likert scale. Several analytic steps were applied to provide psychometric properties of each item in the ORP. The findings provided evidence that supports the unidimensional structure of the ORP with eight items. All items and a person’s ability exhibited satisfactory levels of variability along the continuum. The 5-category rating scale in Likert format functioned properly. As a better alternative to classical test theory, Rasch analysis provided information about the practicality of each ORP item in measuring individuals’ perceptual level of an organization’s reputation within a sport setting. Our study proposed some insights for enhancing each item’s quality and encouraging future scholars to make informed decisions when using the ORP
Certification · Classical test theory · Developmental psychology · Differential item functioning · Economics · Item response theory · Likert scale · Management · Perception · Political science · Psychometrics · Rasch model · Rating scale · Reputation · Applied Psychology · Clinical Psychology · Communication in Education and Healthcare · Corporate Identity and Reputation · Psychology · Public Relations and Crisis Communication · Social Psychology
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| Highly cited | No |
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