The Continued Olympic Agenda Shift
A Case Study of the Time on Camera for Men and Women During the 2022 Beijing Olympics on NBC
Bibliographic Data
| ID | 21834085 |
|---|---|
| Authors | Zachary W Arth (0000-0002-3586-2423, Marist College), James R Angelini (0000-0001-8117-5993, University of Delaware), Patrick C Gentile (0000-0002-9688-970X, Hope College), Andrew W Hard (Marist College) |
| Year | 2023 |
| Volume | 16 |
| Issue | 2 |
| Pages | 239-248 |
| Publication date | 2023-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Sport Communication (JOURNAL) |
| Journal identifiers | ISSN: 1936-3907 • E-ISSN: 1936-3915 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ijsc.2022-0207 |
| OpenAlex | W4323065780 |
| Language | EN |
| Citations received | 5 |
| References cited | 15 |
This case study assessed the differences in time on camera dedicated to men and women athletes at the 2022 Beijing Winter Olympics. An analysis of the entirety of the programming on the the American broadcast television company NBC, including the prime-time broadcasts, the daytime programming, and the additional nightly content, yielded nearly 185 hr of coded Olympic content. When excluding mixed-sex events, in the 61.5 hr of prime-time coverage, women received 60.05% of the time on camera. During the non-prime-time coverage, which spanned 123 hr, men received the majority of clock time, accounting for 51.6% of coverage. In addition, differences by sport were uncovered, with the major differences occurring in alpine skiing, which saw more women’s coverage regardless of broadcast. In contrast, women received more coverage in freestyle skiing and snowboarding during the prime-time broadcast, but men were more emphasized in these competitions during the non-prime-time content. Utilizing agenda setting as the theoretical framework for this case study, ramifications for these broadcast trends and differences are discussed
Advertising · Athletes · Beijing · Business · Content analysis · Media coverage · Media studies · Physical therapy · Political science · Politics · Prime minister · Prime time · Social science · Sociology · Demography · Law · Mathematics · Media Influence and Health · Medicine · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
Look Who’s Talking—Athletes on Twitter
From Medals to Minutes
A Dictionary of Media and Communication
(Broad)casting a Wider Net
It’s Dude Time!”
A U.S. Medal Agenda? Clock-Time and Salience Analyses of Biological Sex Representation in the 2020 and 2022 NBC Olympic Telecasts
Equity Achieved? A Longitudinal Examination of Biological Sex Representation in the NBC Olympic Telecast (2000–2018)
Exploring Elite Female Athletes’ Interpretations of Sport Media Images
Sex Objects, Athletes, and Sexy Athletes
Predicting Objectification
Analysis of Abc-Tv Coverage of the 21St Olympiad Games, Montreal
Nationalism in the United States and Canadian primetime broadcast coverage of the 2014 Winter Olympics
The Agenda-Setting Function of Mass Media
Hegemonic Masculinity
An Agenda That Sets the Frames
| Unique citing works | 5 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |