Analysis of Abc-Tv Coverage of the 21St Olympiad Games, Montreal
Bibliographic Data
| ID | 7894129 |
|---|---|
| Authors | Robert H McCollum (Slippery Rock State College), David F McCollum (Slippery Rock State College) |
| Year | 1980 |
| Volume | 4 |
| Issue | 1 |
| Pages | 25-33 |
| Publication date | 1980-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Sport and Social Issues (JOURNAL) |
| Journal identifiers | ISSN: 0193-7235 • E-ISSN: 1552-7638 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/019372358000400102 |
| OpenAlex | W1989540762 |
| Language | EN |
| Citations received | 5 |
Millions of dollars and thousands of hours of time were devoted to television coverage of the 1976 Olympic Games in Montreal. The objective of this coverage was not the repor ting of the details of each sporting evènt. Rather, the television outlets, particularly America's ABC Network, actually devoted more time to promoting their own programming and to covering the events (restaurant tours) peripheral to the sporting activity
Advertising · Ambush marketing · Business · Geography · Olympiad · Political science · Television advertising · Digital Games and Media · Sport and Mega-Event Impacts · Sports, Gender, and Society
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 1997 - 2025 (29) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |