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From ESPN to Instagram Live

The Evolution of Fan–Athlete Interaction Amid the Coronavirus

Bibliographic Data

ID21834184
AuthorsLillian Feder (0000-0002-7324-268X, University of California San Diego, corresponding author)
Year2020
Volume13
Issue3
Pages458-464
Publication date2020-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Sport Communication (JOURNAL)
Journal identifiersISSN: 1936-3907 • E-ISSN: 1936-3915
PublisherHuman Kinetics (PUBLISHER)
DOI10.1123/ijsc.2020-0233
OpenAlexW3082822105
LanguageEN
Citations received6
References cited8

With sporting events canceled and Safer at Home orders in place, both athletes and sports fans have a void to fill. Consequently, social media use by both parties has increased. Athletes have become more active and interactive online, which may serve to strengthen parasocial relationships between them and their fans. These connections could develop to the extent that the line between parasocial relationship and friendship is blurred. Will stronger ties between athletes and fans be a by-product of COVID-19? In this editorial, the author builds an argument for the plausibility of this result by linking published studies regarding sports fandom and parasocial relationships to current trends in athletes’ use of social media. The author then raises questions regarding the future of sports fandom, which can be assessed once athletics resume. To conclude, the author offers practical recommendations to sports organizations coming out of COVID-19-related suspensions

Advertising · Athletes · Business · Computer security · Fandom · Friendship · Media studies · Political science · SAFER · Social media · Sociology · Computer Science · Law · Media Influence and Health · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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    Open Access•P B Brandtzaeg, Jan Heim•Online Communities and Social…•2009

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    Marion E Hambrick, Jason M Simmons et al.•International Journal of Sport…•2010

  • MySpace and Facebook

    Open Access•John Raacke, Jennifer M Bonds‐raacke et al.•CyberPsychology & Behavior•2008

  • Interpersonal Communication in Social Networking Sites

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Unique citing works6
Citations per year1.2
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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