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Innoculating Fandom

Riding the Roller Coaster of Sports During the Pandemic

Bibliographic Data

ID3758767
AuthorsWalter Gantz (The Media School, Indiana University, Bloomington, IN, USA, corresponding author), Lawrence A Wenner (0000-0003-2774-2090, Loyola Marymount University), Lawrence Wenner (Loyola Marymount University)
Year2023
Volume67
Issue10
Pages1194-1211
Publication date2023-09-01
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642221118276
PMID37475987
OpenAlexW4293224525
LanguageEN
Citations received1
References cited18

Using a critical events theoretic analytic lens, we argue that the Covid-19 pandemic had the disruptive power to shake the foundation of sports fanship, much as it affected all aspects of contemporary life across the globe. We conducted a survey of 613 adults in the United States, all of whom self-identified as sports fans. Sports fanship avidity dipped during the height of the pandemic when games, matches, and seasons were cancelled or conducted in protective bubbles without fans in the stands. That dip was temporary. With sports back in full-throttle mode, fanship avidity returned to pre-pandemic levels. Those who identified as strong fans appeared to cherish its return, some even more avid than before. The impact of the pandemic on sports fanship was most acute among those who were not ardent sports fans to begin with-and its impact appears to have extended over time

2019-20 coronavirus outbreak · Advertising · Business · Coronavirus disease 2019 (COVID-19) · Fandom · Globe · Media studies · Pandemic · Roller coaster · Sociology · Engineering · Media Influence and Health · Medicine · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society · Virology

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Citations per year0.33
Citation span2023 - 2023 (1)
Highly citedNo

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