The World is Watching Women’s Soccer

Audiences’ Multiplatform Experience During the World Cup

Bibliographic Data

ID21834191
AuthorsTang Tang (0000-0002-6504-4296, Kent State University), Christiana Schallhorn (0000-0003-1564-2658, Johannes Gutenberg University Mainz), Qing Guo (0009-0007-0292-6930, Communication University of Zhejiang), Danielle Sarver Coombs (0000-0001-6023-0447, Kent State University)
Year2022
Volume15
Issue2
Pages127-138
Publication date2022-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInternational Journal of Sport Communication (JOURNAL)
Journal identifiersISSN: 1936-3907 • E-ISSN: 1936-3915
PublisherHuman Kinetics (PUBLISHER)
DOI10.1123/ijsc.2021-0121
OpenAlexW4210678214
LanguageEN
Citations received4
References cited32

This study offers a unique opportunity to understand audiences’ multiplatform experiences during the 2019 FIFA Women’s World Cup. The authors conducted surveys in three countries—China, Germany, and the United States—to determine relationships between and among structural and identity factors that predicted viewership in each country. Results indicate that structural factors significantly predicted World Cup viewing on TV across all three countries, although some variation existed related to access. Furthermore, fandom and identity were significant predictors of viewing on digital platforms across all three countries. By better measuring the experiences and relationships within each country, this study offers a unique opportunity to present a true cross-country assessment to help build understanding of how global mega events are viewed across the world

Advertising · Audience measurement · Business · China · Fandom · Media studies · Political science · Sociology · Media Studies and Communication · Sport and Mega-Event Impacts · Sports, Gender, and Society

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