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Self-congruity theory in tourism research

A systematic review and future research directions

Bibliographic Data

ID21864680
AuthorsSerhat SOP
Year2020
Volume26
Pages2604
Publication date2020-08-10
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1994-7658 • E-ISSN: 1314-0817
PublisherVarna University of Management (PUBLISHER • BG)
DOI10.54055/ejtr.v26i.1935
LanguageEN
Citations received9

This study aims to generate future research directions by discovering how self-congruity theory has been applied in tourism research so far. The systematic literature review method was employed and 53 articles applying self-congruity theory published in 20 top-tier tourism journals between 1992-2019 were content analysed. Findings revealed that the most prominent journal in publishing self-congruity research was the Journal of Travel and Tourism Marketing, most of the relevant articles followed a quantitative research design and utilized the new method of measuring self-congruity which obviates the discrepancy scores problem of the traditional method by measuring self-congruity directly, actual self-congruity was the most considered self-congruity dimension and the theory was investigated mostly with regards to destinations. Future directions for self-congruity researchers were generated according to these parameters

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    Open Access•Jijuan Cao, I K W Lai•Current Psychology•2024

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  • Demystifying destination attachment, self-congruity and revisiting intention in dark tourism destinations through the gender-based lens

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  • Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept

    Open Access•Shaohua Yang, Salmi Mohd Isa et al.•SAGE Open•2021

Citations per year1.8
Citation span2021 - 2026 (6)
Highly citedNo

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