Digital Skills Required for the Sustainability of Small-Scale Businesses in Nigeria
Bibliographic Data
| ID | 21872307 |
|---|---|
| Authors | Margaret U Chukwurah, Margaret Chukwurah (0000-0003-1609-8383, University of Calabar), Anthony Okon Ben (University of Calabar), Cletus Akpo Atah (0000-0002-5683-4923, University of Calabar), F Aduma Wonah (University of Calabar), I M Idike (Ebonyi State University), Maria Ohobu Ingwe (University of Calabar) |
| Year | 2023 |
| Volume | 14 |
| Issue | 6 |
| Pages | 67 |
| Publication date | 2023-11-05 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Mediterranean Journal of Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 2039-2117 • E-ISSN: 2039-9340 |
| Publisher | Richtmann Publishing (PUBLISHER) |
| DOI | 10.36941/mjss-2023-0037 |
| OpenAlex | W4388413319 |
| Language | EN |
| References cited | 1 |
The study examines the digital skills required for the sustainability of small-scale businesses in Nigeria. To accomplish the goal of the study, two research questions and corresponding null hypotheses were developed to direct the investigation. Data were gathered using a researcher-designed instrument called the "Digital Skills Required for the Sustainability of Small-Scale Business Questionnaire (DSRSSSBQ)”. A survey research strategy was chosen for the study. Thirty-five (35) registered small businesses in total provided feedback on the instrument. The study's statistical methods included descriptive statistics and an independent t-test. The results of this study showed that the sustainability of small businesses in Nigeria greatly depends on having the necessary content marketing skills (CMS) and mobile phone marketing skills (MPMS). According to the research, among other recommendations, it was advised that owners of small enterprises adopt the use of digital marketing skills to improve the sustainability of their business’s operations, particularly in the 21st century's electronic age. Received: 27 August 2023 / Accepted: 2 October 2023 / Published: 5 November 2023
Business · Descriptive statistics · Geography · Null hypothesis · Skills management · Small business · Statistics · Sustainability · Business and Economic Development · Digital Marketing and Social Media · Impact of AI and Big Data on Business and Society · Mathematics · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |