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Dressing up the author

Jonathan Franzen and David Foster Wallace branding their masculine authorial identities through fashion

Bibliographic Data

ID21875239
AuthorsJustin Russell Greene (0000-0001-5559-2961, Virginia Tech, corresponding author)
Year2020
Volume7
Issue4
Pages421-441
Publication date2020-10-01
Open AccessYes
TypeARTICLE
VenueFashion Style & Popular Culture (JOURNAL)
Journal identifiersISSN: 2050-0726 • E-ISSN: 2050-0734
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/fspc_00037_1
OpenAlexW3080253168
LanguageEN
Citations received1
References cited12

This article explores the use of clothes and other accessories as markers of masculine authorial identity. Fashion and literature are contentious partners, with literature attempting to keep a firm distance from the popular trappings of the fashion world. However, writers have historically used fashion to create their identities beyond the printed word. This can be seen in examples such as Oscar Wilde and Mark Twain and the ways clothing items have become associated with their personae as men of letters. Contemporary writers are no different, yet many continue to exude ambivalence towards clothing having any effect on their images in the literary sphere. Jonathan Franzen and David Foster Wallace are two examples of writers who downplay fashion’s role in their public images. Franzen and Wallace establish their positions at the forefront of American literature not only with their fiction and non-fiction works but also in the ways they adorn their bodies and present them within visual media. Nevertheless, both Franzen and Wallace perform as specific types of masculine authors through their fashion choices. Ultimately, they use fashion to brand their authorial identities in accordance with their literary output. Franzen’s and Wallace’s willing participation in the stylization of their images to meet the masculine standards of authorial identity reveals the prevalence of gendered stereotypes regarding how authors should be represented within popular culture

Aesthetics · Ambivalence · Art · Clothing · Literature · Psychoanalysis · Sociology · Fashion and Cultural Textiles · Gender, Feminism, and Media · History · Media, Gender, and Advertising · Psychology

  • Dressing up the author

    Open Access•Justin Russell Greene•Fashion Style & Popular Culture•2020

  • Dressing up the author

    Open Access•Justin Russell Greene•Fashion Style & Popular Culture•2020

  • Toward a sociology of branding

    Open Access•Douglas B Holt•Journal of Consumer Culture•2006

  • The Feeling of Being Dressed

    L Ruggerone•Fashion Theory•2016

  • A Progression and a Regression at the Same Time”

    Open Access•Jennifer M Whitmer•The Journal of Men s Studies•2016

  • You have one identity

    Open Access•José Van Dijck•Media Culture & Society•2013

  • Meat, Mask, Burden`

    Open Access•A Hearn•Journal of Consumer Culture•2008

  • (Re)Fashioning Masculinity

    Open Access•Ben Barry•Gender & Society•2018

  • Hegemonic Masculinity

    Open Access•R Connell, R W Connell et al.•Gender & Society•2005

Citations per year0.17
Citation span2020 - 2020 (1)
Highly citedNo

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Open DOIOpen Access
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