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Fashioning Frankenstein

Deathliness, technology and the body in contemporary fashion photography

Bibliographic Data

ID21875338
AuthorsLouisa Rogers (0000-0003-4460-6197, Northumbria University, corresponding author)
Year2024
Volume13
Issue4
Pages531-545
Publication date2024-03-15
Open AccessNo
TypeARTICLE
VenueFashion Style & Popular Culture (JOURNAL)
Journal identifiersISSN: 2050-0726 • E-ISSN: 2050-0734
PublisherIntellect (PUBLISHER • GB)
DOI10.1386/fspc_00246_1
OpenAlexW4392854397
LanguageEN
References cited12

The deathly aesthetic of Heroin Chic caused a moral panic in the late 1990s for its aestheticization of cadaverously pale and skeletally thin models. Subsequent photographers have experimented with the female body as a prop, staging high-fashion crime scenes and mimicking the passivity of corpses in prone posture. Fashion photography offers an arena to explore daily life and the national imagination by materializing concepts through a focus on corporeality and compelling stylized visuals. These images therefore represent a commercialized articulation of broader cultural concerns surrounding mortality. Steven Klein’s 2015 fashion editorial ‘Love machine’, published in W magazine, will be analysed to argue that this represents a cultural response to the shifting relationship between the human body and technology. The discourse of human–machine coexistence presents the transhumanist stance as idealized with the fashion field’s agenda of body modification, wellness and leisure assisted and instigated by technology. However, the tone of this shoot presents a less optimistic vision of a posthuman future. Whilst posthuman ideology is decisive and assured in its deference to technology, Klein’s use of Frankensteinian and cyborg motifs evidence the uncertainty and unease with which biological and technical forms begin to blur. The styling of the model as cyborg and the invocation of Frankenstein’s monster are a logical vehicle for personifying the ontological anxieties coming to the fore of public conscience as debates on digital immortality and artificial intelligence become more prevalent

Aesthetics · Art · Art history · Photography · Visual arts · Art, Politics, and Modernism · Fashion and Cultural Textiles · Photography and Visual Culture

  • The Aesthetic Calculus

    Open Access•Mike Arntfield•Bulletin of Science Technology &…•2007

  • The Medium is the Monster

    Open Access•Samantha Stevens•Canadian Journal of Communication•2019

  • The intersectional internet

    Heather Duerre Humann•Feminist Media Studies•2018

  • Heroin Chic

    Rebecca Arnold•Fashion Theory•1999

  • The Feminine Awkward

    Eugénie Shinkle•Fashion Theory•2016

  • Teleportation, Cyborgs and the Posthuman Ideology

    Mervyn F Bendle•Social Semiotics•2002

  • More Than Just a Fashion Magazine

    Open Access•Brian Moeran•Current Sociology•2006

Highly citedNo

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