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A realist evaluation of the Safe Motherhood Action Groups in Eastern Province, Zambia

Bibliographic Data

ID21881110
AuthorsSara Dada (0000-0003-3910-1856, University College Dublin), Aoife De Brún (0000-0003-0124-0893, University College Dublin), Nachela Chelwa (National HIV/AIDS/STI/TB Council), Natasha Okpara (National HIV/AIDS/STI/TB Council), Mirriam Zulu (University of Zambia), Bellington Vwalika (0000-0001-5548-8187, University of Zambia), Brynne Gilmore (0000-0003-4496-9254, University College Dublin)
Year2025
Volume10
Issue4
Pagese015961
Publication date2025-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBMJ Global Health (JOURNAL)
Journal identifiersISSN: 2059-7908 • E-ISSN: 2059-7908
PublisherBMJ (PUBLISHER • GB)
DOI10.1136/bmjgh-2024-015961
PMID40262856
OpenAlexW4409661386
LanguageEN
Citations received3
References cited37

INTRODUCTION: In Zambia, where less than half of pregnant women complete the continuum of care for maternal health, community engagement initiatives like the Safe Motherhood Action Groups (SMAGs) are used to mobilise communities and support maternal and newborn health (MNH) care-seeking. However, there is a lack of documented evidence on communication in community engagement and its implementation across diverse settings. This study examines how communication in community engagement influences MNH care-seeking in Zambia's Eastern Province. METHODS: This realist evaluation used two iterative multi-method case studies to evaluate the SMAG programmes at Chibolya Urban Health Clinic and Jerusalem Rural Health Clinic. Data were collected from facility metrics, in-depth interviews, realist photovoice discussions, focus-group discussions and observations. Participants, including SMAGs (n=10), local leaders (n=2), pregnant women (n=10), community members (n=20), healthcare providers (n=4) and Ministry of Health stakeholders (n=4) were purposively sampled. RESULTS: Seven programme theories, informed by 50 context-mechanism-outcome configurations, were refined and organised to explain how the SMAG programme in Zambia works when communities are actively involved, messaging is relevant and relatable, SMAGs are trusted, SMAGs are familiar, the programme and facility are well-coordinated, the community perceives benefits from the messaging and SMAGs are motivated. CONCLUSION: This realist evaluation offers research, practice and policy recommendations to enhance communication in community engagement for MNH, with potential applicability to other health domains. It emphasises trust and strong community-programme relationships as key drivers of effective and sustainable community engagement

Action research · Community engagement · Community health · Economic growth · Focus group · Geography · Health care · Photovoice · Political science · Public health · Public relations · Sociology · Global Health and Surgery · Global Maternal and Child Health · Health Policy Implementation Science · Medicine · Nursing · Psychology

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    Open Access•Sara Dada, Aoife De Brún et al.•Health Communication•2026

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3
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