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Patterns of Information Acquisition in New Product Purchases

Bibliographic Data

ID2192133
AuthorsCarol A Kohn Berning, Jacob Jacoby
Year1974
Volume1
Issue2
Pages18
Publication date1974-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208586
OpenAlexW2049896890
LanguageEN
Citations received8
References cited2

Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources

Business · Information source (mathematics) · Process (computing) · Product (mathematics) · Statistics · Computer Science · Digital Marketing and Social Media · Innovation Diffusion and Forecasting · Knowledge Management and Sharing · Marketing · Mathematics · Psychology

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Unique citing works8
Citations per year0,16
Citation span1975 - 2014 (40)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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