Jacob Jacoby
Biographic Data
| ID | 136448 |
|---|---|
| NAME | Jacob Jacoby |
| GIVEN NAMES | Jacob |
| FAMILY NAME | Jacoby |
| SIGNATURE | JACOBY J |
| AFFILIATIONS | New York University |
| VERIFIED | No |
| TOTAL WORKS | 23 |
| TOTAL CITATIONS | 143 |
| AUTHOR COUNT | 23 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1967 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 7 |
Consumer Psychology
Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
The need to evolve the visual depictions of our consumer behavior models is addressed. Previous models are criticized for being constructions that fail to build on prior theory, and lack parsimony, comprehensiveness, coherence, and flexibility. More revolutionary movement in consumer behavior modelling is encouraged and an integrative Stimulus–Organism–Response framework is presented for consideration.
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the dominant pattern conforming to an accelerating or linear power function. Study 2 revealed that different subjective-uncertainty-reduction patterns te…
The Comprehension/Miscomprehension of Print Communication: Selected Findings
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
New directions in behavioral process research: Implications for social psychology
Viewer Miscomprehension of the 1980 Presidential Debate: A Research Note
Comme les ecrits de Packard (1957) et de McGinnis (1969) le montrent, les candidats politiques aux Etats-Unis font souvent l'objet d'une sorte de «packaging» publicitaire et sont «vendus» a l'instar de n'importe quel produit de consommation. Un element de plus en plus important de ce «package» destine a influencer l'opinion et le comportement de l'electeur, est le debat politique televise
Perspectives on Information Overload
Journal Article Perspectives on Information Overload Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 432–435, https://doi.org/10.1086/208981 Published: 01 March 1984 Article history Received: 01 March 1983 Revision received: 01 October 1983 Published: 01 March 1984
Preference, Search, and Choice: An Integrative Approach
A framework for integrating a process-descriptive method of information search with methods of estimating attribute and product preference is described. Consumer choice for a product variation is examined within this framework. The data show that consumers make rational decisions based on searched information, but do not necessarily make predicted product-choice decisions when all available product varieties and attribute information are taken in…
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Consumer Use and Comprehension of Nutrition Information
Survey data consistently find that the majority of consumers say they want and are willing to pay for nutrition information. The six studies described here suggest that most consumers neither acquire such information when making a purchase decision nor comprehend most nutrition information once they receive it
Time and Consumer Behavior: An Interdisciplinary Overview
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Consumer psychology as a social psychological sphere of action
Constructive Criticism and Programmatic Research: Reply to Russo
Journal Article Constructive Criticism and Programmatic Research: Reply to Russo Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol A. K. Berning Carol A. K. Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Con…
The Construct Validity of Opinion Leadership
Journal Article The Construct Validity of Opinion Leadership Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 1, Spring 1974, Pages 81–89, https://doi.org/10.1086/268136 Published: 01 January 1974
Brand Choice Behavior as a Function of Information Load: Replication and Extension
The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis
Patterns of Information Acquisition in New Product Purchases
Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources
Improving manuscript evaluation procedures
THE chronic discontent of both journal editors and contributors of articles with existing procedures for evaluating scientific papers is well documented. Convention program committees face a similar problem in selecting papers for presentation (McReynolds, 1971), although the published complaints usually focus exclusively on frustrations encountered in dealings with the journals. Rodman (1970), writing from the perspective of the journal editor, …
Is There an Optimal Number of Alternatives for Likert Scale Items? Study I: Reliability and Validity
Interpersonal perceptual accuracy as a function of dogmatism
Political Polling and the Lost-Letter Technique
1971). Political Polling and the Lost-Letter Technique. The Journal of Social Psychology: Vol. 83, No. 2, pp. 209-212
Open-Mindedness and Creativity
In concluding his review of the psychological literature relating to the study of creativity, Golann (1963) states his belief that the use of theoretically derived personality factors as criterion variables has . . . been neglected, yet holds most promise of providing a functional developmental understanding of (p. 561). Specifically, in such an approach our criterion variables might be tolerance for or seeking of ambiguity, openness to experienc…
Time and Consumer Behavior: An Interdisciplinary Overview
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Brand Choice Behavior as a Function of Information Load: Replication and Extension
The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis
Consumer Use and Comprehension of Nutrition Information
Survey data consistently find that the majority of consumers say they want and are willing to pay for nutrition information. The six studies described here suggest that most consumers neither acquire such information when making a purchase decision nor comprehend most nutrition information once they receive it
New directions in behavioral process research: Implications for social psychology
Perspectives on Information Overload
Journal Article Perspectives on Information Overload Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 432–435, https://doi.org/10.1086/208981 Published: 01 March 1984 Article history Received: 01 March 1983 Revision received: 01 October 1983 Published: 01 March 1984
Improving manuscript evaluation procedures
THE chronic discontent of both journal editors and contributors of articles with existing procedures for evaluating scientific papers is well documented. Convention program committees face a similar problem in selecting papers for presentation (McReynolds, 1971), although the published complaints usually focus exclusively on frustrations encountered in dealings with the journals. Rodman (1970), writing from the perspective of the journal editor, …
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
The Construct Validity of Opinion Leadership
Journal Article The Construct Validity of Opinion Leadership Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 1, Spring 1974, Pages 81–89, https://doi.org/10.1086/268136 Published: 01 January 1974
The Comprehension/Miscomprehension of Print Communication: Selected Findings
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Preference, Search, and Choice: An Integrative Approach
A framework for integrating a process-descriptive method of information search with methods of estimating attribute and product preference is described. Consumer choice for a product variation is examined within this framework. The data show that consumers make rational decisions based on searched information, but do not necessarily make predicted product-choice decisions when all available product varieties and attribute information are taken in…
Viewer Miscomprehension of the 1980 Presidential Debate: A Research Note
Comme les ecrits de Packard (1957) et de McGinnis (1969) le montrent, les candidats politiques aux Etats-Unis font souvent l'objet d'une sorte de «packaging» publicitaire et sont «vendus» a l'instar de n'importe quel produit de consommation. Un element de plus en plus important de ce «package» destine a influencer l'opinion et le comportement de l'electeur, est le debat politique televise
Patterns of Information Acquisition in New Product Purchases
Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the dominant pattern conforming to an accelerating or linear power function. Study 2 revealed that different subjective-uncertainty-reduction patterns te…
Interpersonal perceptual accuracy as a function of dogmatism
Open-Mindedness and Creativity
In concluding his review of the psychological literature relating to the study of creativity, Golann (1963) states his belief that the use of theoretically derived personality factors as criterion variables has . . . been neglected, yet holds most promise of providing a functional developmental understanding of (p. 561). Specifically, in such an approach our criterion variables might be tolerance for or seeking of ambiguity, openness to experienc…
Is There an Optimal Number of Alternatives for Likert Scale Items? Study I: Reliability and Validity
Interpersonal perceptual accuracy as a function of dogmatism
Political Polling and the Lost-Letter Technique
1971). Political Polling and the Lost-Letter Technique. The Journal of Social Psychology: Vol. 83, No. 2, pp. 209-212
Improving manuscript evaluation procedures
THE chronic discontent of both journal editors and contributors of articles with existing procedures for evaluating scientific papers is well documented. Convention program committees face a similar problem in selecting papers for presentation (McReynolds, 1971), although the published complaints usually focus exclusively on frustrations encountered in dealings with the journals. Rodman (1970), writing from the perspective of the journal editor, …
The Construct Validity of Opinion Leadership
Journal Article The Construct Validity of Opinion Leadership Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 1, Spring 1974, Pages 81–89, https://doi.org/10.1086/268136 Published: 01 January 1974
Brand Choice Behavior as a Function of Information Load: Replication and Extension
The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis
Patterns of Information Acquisition in New Product Purchases
Using a process methodology to examine information acquisition behavior, it was found that significant differences existed between the amount of information requested from the “friend” source by innovators about new products. Additionally, personal information sources were consulted after impersonal sources
Consumer psychology as a social psychological sphere of action
Constructive Criticism and Programmatic Research: Reply to Russo
Journal Article Constructive Criticism and Programmatic Research: Reply to Russo Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol A. K. Berning Carol A. K. Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Con…
Time and Consumer Behavior: An Interdisciplinary Overview
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Consumer Use and Comprehension of Nutrition Information
Survey data consistently find that the majority of consumers say they want and are willing to pay for nutrition information. The six studies described here suggest that most consumers neither acquire such information when making a purchase decision nor comprehend most nutrition information once they receive it
Preference, Search, and Choice: An Integrative Approach
A framework for integrating a process-descriptive method of information search with methods of estimating attribute and product preference is described. Consumer choice for a product variation is examined within this framework. The data show that consumers make rational decisions based on searched information, but do not necessarily make predicted product-choice decisions when all available product varieties and attribute information are taken in…
Perspectives on Information Overload
Journal Article Perspectives on Information Overload Get access Jacob Jacoby Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 4, March 1984, Pages 432–435, https://doi.org/10.1086/208981 Published: 01 March 1984 Article history Received: 01 March 1983 Revision received: 01 October 1983 Published: 01 March 1984
Viewer Miscomprehension of the 1980 Presidential Debate: A Research Note
Comme les ecrits de Packard (1957) et de McGinnis (1969) le montrent, les candidats politiques aux Etats-Unis font souvent l'objet d'une sorte de «packaging» publicitaire et sont «vendus» a l'instar de n'importe quel produit de consommation. Un element de plus en plus important de ce «package» destine a influencer l'opinion et le comportement de l'electeur, est le debat politique televise
New directions in behavioral process research: Implications for social psychology
The Comprehension/Miscomprehension of Print Communication: Selected Findings
We conducted a large scale, nationally representative study of the comprehension/miscomprehension of print communication involving 54 advertisements and 54 editorials. On average, 21.4 percent of the material was miscomprehended with an additional 15.5 percent of “don't know” responses. Editorial content was associated with slightly higher rates of miscomprehension than was advertising content. Except for age and amount of formal education and in…
Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction
The impact of item-by-item information accessing on uncertainty reduction is studied under self-selected and researcher-constrained information accessing. Study 1 showed that, at both the aggregate and the individual level, subjective uncertainty reduction assumes several distinct patterns, with the dominant pattern conforming to an accelerating or linear power function. Study 2 revealed that different subjective-uncertainty-reduction patterns te…
A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Consumer evaluations of new brands evolve over time as information is acquired. We conceptualize the extent to which evaluations are updated in terms of the weight given to new information during information integration. Based on information processing theory, we derive hypotheses regarding the weights given to new information under different processing ability conditions. We then develop a varying-parameter averaging model that captures the hypo…
Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior
The need to evolve the visual depictions of our consumer behavior models is addressed. Previous models are criticized for being constructions that fail to build on prior theory, and lack parsimony, comprehensiveness, coherence, and flexibility. More revolutionary movement in consumer behavior modelling is encouraged and an integrative Stimulus–Organism–Response framework is presented for consideration.
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Two studies were conducted among professional security analysts to explore their patterns of decision making while managing investment portfolios. In study 1, a computer-based simulation, the analysts' styles differed markedly, with most exhibiting either a momentum or contrarian approach, as indicated by responses to portfolio stock price changes. Study 2 used a verbal protocol procedure and semistructured depth interviews to probe the analysts'…
Consumer Psychology
Psychology (18 works) · Computer Science (13 works) · Social Psychology (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Business (7 works) · Marketing (7 works) · Marketing (6 works) · Mathematics (6 works) · Social Psychology (5 works) · Sociology (5 works)