Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Bibliographic Data
| ID | 2192204 |
|---|---|
| Authors | Morris B Holbrook (0000-0002-5452-9773), William L Moore (0000-0003-4244-9300) |
| Year | 1981 |
| Volume | 8 |
| Issue | 1 |
| Pages | 103 |
| Publication date | 1981-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208846 |
| OpenAlex | W2034880664 |
| Language | EN |
| Citations received | 18 |
| References cited | 16 |
In consumer judgments of product designs, the numbers of additive and configural feature effects are apt to differ between verbal and pictorial stimulus presentations. A study of judgmental responses to sweater designs suggests the significant occurrence of feature interactions, a tendency for pictorial (versus verbal) displays to evoke more main effects, and a tendency for pictorial displays to promote cue configurality when one controls for type of information-processing strategy
Cognitive psychology · Feature (linguistics) · Linguistics · Stimulus (psychology) · Color perception and design · Consumer Behavior in Brand Consumption and Identification · Design Education and Practice · Psychology · Social Psychology
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Comparison of Bayesian and regression approaches to the study of information processing in judgment
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A case study of graduate admissions
An analysis-of-variance model for the assessment of configural cue utilization in clinical judgment
Linear models in decision making
Weak inference with linear models
The paramorphic representation of clinical judgment
Man versus model of man
Looking for configurality in clinical judgment
Separating Perceptual Dimensions from Affective Overtones
Implications of a Neurophysiological Approach for the Study of a Nonverbal Communication
Bootstrapping of Data and Decisions
An Interaction Model of Consumer Utility
| Unique citing works | 18 |
|---|---|
| Citations per year | 0,41 |
| Citation span | 1982 - 2020 (39) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 11 |