Effect of Product-Line Pricing Characteristics on Product Evaluations

Dados Bibliográficos

ID2192243
AutoresSusan M Petroshiu, Susan M Petroshius, Kent B Monroe
Ano1987
Volume13
Fascículo4
Páginas511
Data de publicação1987-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209084
OpenAlexW2000299494
IdiomaEN
Citações recebidas8
Referências citadas1

Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 × 2 × 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a product line influence consumer evaluations of a product model within the line, the price characteristics do not operate independently; rather, they interact. Further, the research suggests that several dependent variables that are usually considered separately in price research are actually dimensions of similar constructs

Business · Econometrics · Economics · Line (geometry) · Microeconomics · Perspective (graphical) · Product (mathematics) · Product line · Computer Science · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Engineering · Innovation Diffusion and Forecasting · Marketing · Mathematics