When an Ad'S Influence Is Beyond Our Conscious Control
Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure
Bibliographic Data
| ID | 2192361 |
|---|---|
| Authors | Stewart Shapiro (0000-0002-4895-0772, corresponding author) |
| Year | 1999 |
| Volume | 26 |
| Issue | 1 |
| Pages | 16-36 |
| Publication date | 1999-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209548 |
| OpenAlex | W2108473067 |
| Language | EN |
| Citations received | 34 |
| References cited | 13 |
Journal Article When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure Get access Stewart Shapiro Stewart Shapiro Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 16–36, https://doi.org/10.1086/209548 Published: 01 June 1999 Article history Received: 01 March 1998 Revision received: 01 January 1999 Published: 01 June 1999
Cognitive psychology · Control (management) · Fluency · Perception · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Face Recognition and Perception · Neuroscience · Psychology · Social Psychology
MAPping the Frontiers
Implicit Assimilation and Explicit Contrast
Attitudes
Examining the Dimensions of Cancer-Related Information Seeking and Scanning Behavior
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Cancer Information Scanning and Seeking Behavior is Associated with Knowledge, Lifestyle Choices, and Screening
Effect of message congruency on attention and recall in pictorial health warning labels
Green Advertising on Instagram Versus TikTok
The Effects of Contextual Cues and Visual Clarity in Sponsorship Disclosures on the Interpretive Process
Media multitasking, counterarguing, and brand attitude
Quantifying the roles of conscious and unconscious processing in insight-related memory effectiveness within standard and creative advertising
Congruence and Incongruence in Thematic Advertisement–Medium Combinations
Interactive Ad Avoidance on Mobile Phones
Peugeot–“motion and emotion” the language of license plates as an advertising medium and its connection with Israeli society
Is What You Feel What They See? Prominent and Subtle Identity Signaling in Intergroup Interactions
On the binary quality of recognition and the inconsequentiality of further knowledge
The informative value of type of repetition
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior
Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust
N400 correlate of brand associations
The Art of Misspelling
Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type
Irrational Wanting and Subrational Liking
Orphan Counties and the Effect of Irrelevant Information on Turnout in Statewide Races
Effects of Identifiers in Mail Surveys
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
Conceptualizing Consciousness in Consumer Research
What the Blind Eye Sees
Extending Culturally Symbolic Brands
The Curious Case of Behavioral Backlash
Context-Dependent Effects of Goal Primes
Of Frog Wines and Frowning Watches
The Influence of Level of Processing on Advertising Repetition Effects
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Semantic activation without conscious identification in dichotic listening, parafoveal vision, and visual masking
Ad hoc categories
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
A process dissociation framework
The Role of Conscious Recollection in Recognition of Affective Material
A feature-integration theory of attention
Exposure and affect
Preattentive Mere Exposure Effects
Preconscious Processing Effects
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information
Recall and Consumer Consideration Sets
Getting Into Shape
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets
| Citations per year | 1.36 |
|---|---|
| Citation span | 2001 - 2026 (26) |
| Highly cited | No |