The Influence of Level of Processing on Advertising Repetition Effects

Datos Bibliográficos

ID2214730
AutoresChristie L Nordhielm (Northwestern University, autor de correspondencia)
Año2002
Volumen29
Número3
Páginas371-382
Fecha de publicación2002-12-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Consumer Research (JOURNAL)
Identificadores de la revistaISSN: 0093-5301 • E-ISSN: 1537-5277
EditorialOxford University Press (OUP) (PUBLISHER)
DOI10.1086/344428
OpenAlexW2135751594
IdiomaEN
Citas recibidas23
Referencias citadas26

This research examines whether or not repetition of features of a stimulus are subject to wear-out effects that have until now only been tested for the stimulus as a whole. When consumers process features in either a shallower or deeper manner, the level of processing performed dictates the effect of repeated feature exposure on their judgments. When repeated exposures to features are processed in a shallower fashion, there is an enhancement in evaluations with no subsequent downturn, whereas repeated exposure to features that are processed more deeply results in evaluations that exhibit the classic inverted U-shaped pattern. Copyright 2002 by the University of Chicago

Advertising · Business · Linguistics · Repetition (rhetorical device) · Aesthetic Perception and Analysis · Consumer Behavior in Brand Consumption and Identification · Multisensory perception and integration · Psychology