How the Print Media Industry Survived in the Digital Era

Bibliographic Data

ID21988045
AuthorsFirmansyah (0000-0002-1661-4387, Bandung Islamic University), Atie Rachmiatie (0000-0002-3645-2020, Bandung Islamic University), Septiawan Santana K (Bandung Islamic University), Alex Sobur (Bandung Islamic University), Dian Widya Putri (Bandung Islamic University)
Year2022
Volume7
Issue1
Pages1
Publication date2022-01-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal ASPIKOM (JOURNAL)
Journal identifiersISSN: 2087-0442 • E-ISSN: 2548-8309
PublisherJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v7i1.1013
OpenAlexW4206942717
LanguageEN
Citations received7
References cited10

In the era of information technology, print media is on the verge of extinction. The Pikiran Rakyat Newspaper, one of the largest local newspapers in West Java, still survives. This study illustrates how print media can survive in the era of digital society. This research uses a sequential explanatory design method by combining quantitative and qualitative data. Quantitative data was collected using a survey to a sample of readers totaling 1540 respondents. The sample was determined using purposive sampling with unique qualifications for potential readers in West Java. Qualitative data using observation, interviews, and FGD. The quantitative results showed that respondents admitted they were still interested in consuming newspapers. Newspapers have advantages over online media; clickbait does not exist. The qualitative results indicate that print media can still survive, not as a source of income but as an icon of the company

Advertising · Business · Digital media · Icon · Java · Media studies · Newspaper · Nonprobability sampling · Print media · Qualitative property · Qualitative research · Social science · Sociology · World Wide Web · Computer Science · Education, Sociology, Communication Studies · Islamic Finance and Communication · SMEs Development and Digital Marketing

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