Media Convergence in the Platform of Video-on-Demand

Opportunities, Challenges, and Audience Behaviour

Bibliographic Data

ID21988066
AuthorsShadia Imanuella Pradsmadji (Universitas Jayabaya), Irwansyah Irwansyah (0000-0002-5047-1746)
Year2020
Volume5
Issue1
Pages115
Publication date2020-01-28
Open AccessYes
TypeARTICLE
VenueJurnal ASPIKOM (JOURNAL)
Journal identifiersISSN: 2087-0442 • E-ISSN: 2548-8309
PublisherJurnal ASPIKOM (PUBLISHER)
DOI10.24329/aspikom.v5i1.491
OpenAlexW3004077859
LanguageEN
Citations received5
References cited8

The advancement of technology and society has led to innovations, including in the field of media. Media convergence has given birth to a novel audiovisual medium called Video-on-Demand (VOD), which combined the logics of television, film, home video, the internet, as well as technology. This conceptual research applied a literature review method to discuss the journey of the logic of watching television with a specific schedule and a particular medium to the understanding that television, after all, is just an artifact. The paper also discussed new habits that are developed due to the birth of VOD and how VOD branding worked. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. The paper concluded that many new opportunities were ready to be utilized by VOD platforms to develop their content and reach Indonesian audiences. However, it was also necessary to consider that Indonesia's regulations still were not utterly supporting the development of VOD

Advertising · Business · Economics · Indonesian · Multimedia · Schedule · Technological convergence · Telecommunications · The Internet · Video on demand · World Wide Web · Computer Science · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · SMEs Development and Digital Marketing

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