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Under What Condition Does Additive Unconscious Priming Only Occur

Bibliographic Data

ID22006128
AuthorsSiqi Tu (0000-0001-9111-2398, Guizhou University of Finance and Economics, corresponding author), Jieyu Lv (0000-0001-9590-8422, Central University of Finance and Economics), Jerwen Jou (0000-0002-3056-5059, The University of Texas Rio Grande Valley), Tian Lin (0000-0003-2615-3577, Sichuan University of Arts and Science), Lin Tian (0000-0003-1503-0918, Sichuan University of Arts and Sciences, Dazhou, China), Chengzhen Liu (0000-0002-7015-3198, Hunan Normal University), Lei Song (0000-0001-6166-6189, Guizhou University of Finance and Economics), Simin Wan (0000-0002-8997-8659, Inner Mongolia Normal University)
Year2025
Volume15
Issue4
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251395377
OpenAlexW4416109426
LanguageEN
References cited40

In the research on unconscious information processing using the masking priming method, there are still controversies regarding whether participants truly unconsciously processed the presented stimuli. The reasons for the controversies mainly stem from the intensity of the masking and the consistency of criterion adopted among different researchers. Two recent studies found that two sources of unconscious stimuli could produce an additive priming effect on the response to the target. This conclusion provides some insights into addressing the aforementioned issues. Based on the results of the additive priming effect, the present study explored the possibility of enhancing the unconscious priming effect by simultaneously presenting multiple, identical subliminal stimuli in future research characterized by strong masking and consistent criteria for unconscious processing. Unexpectedly, we found that multiple, simultaneously-presented subliminal arrows produced no additive unconscious priming effect on the response to the target except when the multiple prime arrows did not point in the same direction. Through the combined results of four experiments, we suggested that only when multiple prime stimuli have different perceptions associated with the response, can the additive effect emerge, which was explained from the perspective of neural mechanisms in the discussion. The exact- and general- additive priming effects were also distinguished and discussed

Backward masking · Perception · Response priming · Subliminal stimuli · Unconscious mind · Memory Processes and Influences · Neural and Behavioral Psychology Studies · Paranormal Experiences and Beliefs

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