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Online Self-Praise and Self-Denigration as Used by Young People in Jordan

Bibliographic Data

ID22006191
AuthorsFathi Migdadi (0000-0002-5575-7380, Jordan University of Science and Technology, corresponding author), Batool Abukhadair (Jordan University of Science and Technology, Irbid, Jordan), Batool Monsour Abukhadair (Jordan University of Science and Technology)
Year2025
Volume15
Issue4
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251394079
OpenAlexW4416817353
LanguageEN
Citations received2
References cited41

Utilizing Spencer-Oatey’s Rapport Management Theory, this study examines both self-praise and self-denigration used by young people on social media platforms in Jordan. The study aimed to identify self-praise and self-denigration strategies, their roles in rapport management, and their impact on gender roles. The data consist of 359 posts and comments collected from different social media networks, such as Facebook, Instagram, and Twitter. Findings reveal three major self-praise strategies, ranked in order of frequency: self-praising for belonging, self-praising for personality and skills and self-praising for appearance. Conversely, self-denigration is mainly categorized into two strategies comprising self-denigrating for skills and self-denigrating for appearance, arranged by prevalence. These strategies illustrate different aspects of rapport management including face, sociality rights and interactional goals. This indicates how young people regulate self-expression for cultural acceptance and social rapport. The interplay between self-disclosures and cultural norms is particularly evident regarding expectations about gender roles in Jordan

Big Five personality traits · Personality · Qualitative research · Social category · Social media · Sociality · The Internet · International Student and Expatriate Challenges · Organizational and Employee Performance · Socioeconomic Development in MENA

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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