Navigating Digital Spaces
A Systematic Literature Review to Analyzing Personalization and Popularity on TikTok
Bibliographic Data
| ID | 22006209 |
|---|---|
| Authors | Shengwei Du (0009-0007-6787-9338, Universiti Putra Malaysia, corresponding author), Chaoyue Liu (0009-0007-0187-477X, Heilongjiang International University), Norliana Hashim (0000-0002-0064-3298, Universiti Putra Malaysia), Syafila Kamarudin (0000-0001-8671-8897, Universiti Putra Malaysia) |
| Year | 2026 |
| Volume | 16 |
| Issue | 1 |
| Publication date | 2026-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440251414728 |
| OpenAlex | W7124707561 |
| Language | EN |
| References cited | 73 |
Driven by the continuous development of digital technology, social media has impacted people’s social interactions, personal behavior, and daily life. There are numerous prominent social media sites globally. Among them, TikTok is widely used. However, researchers have not systematically and in detail summarized the media characteristics of TikTok. This article adopts a systematic literature review method to find, summarize, and analyze. This article selects Science Direct and Scopus databases and screens papers with a time limit of 2015 to 2024. This article takes the adolescent group. It selects the frequently used UGT and TAM as theoretical support. Studies indicate a year-on-year escalation in academics’ examination of TikTok. Users demonstrate a robust inclination and favorable disposition towards utilizing TikTok. TikTok’s distinctive media attributes and advanced digital technology cater to varied consumer requirements. Digital technology is integral to TikTok; it can enhance social media evolution, influence future communication paradigms, and fortify user connections. UGT and TAM are appropriate frameworks for examining user’ intrinsic motivations and technology acceptance. This study assists researchers in deriving practical findings from the analysis of media features and user behavior, while offering guidance for digital technology research, so facilitating broader access to the digital benefits of the contemporary day
Digital media · Personalization · Popularity · Scopus · Social media · Systematic review · Digital Marketing and Social Media · Digital Media and Philosophy · Impact of Technology on Adolescents
Algorithmic Folk Theories and Identity
Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok
Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers
Developing a unified definition of digital transformation
Covid-19 on TikTok
On the Psychology of TikTok Use
Adolescent Digital Technology Interactions and Importance
Explaining the success of social media with gratification niches
Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes
Too Much of a Good Thing
Children’s vulnerability to advertising
Cross-Cultural comparison of TikTok uses and gratifications
Daily use of digital technologies to feel better
Climate Change on TikTok
The acceptance and usage of smart connected objects according to adoption stages
Contextualising the link between adolescents’ use of digital technology and their mental health
Characterizing the Content Related to Oral Health Education on TikTok
Changes in Viewer Engagement and Accessibility of Popular Vaping Videos on TikTok
Diet culture on TikTok
Better understanding about what's going on’
TikTok Is My Life and Snapchat Is My Ventricle”
Understanding the popularity and affordances of TikTok through user experiences
Exploring user engagement behavior with short-form video advertising on short-form video platforms
TikTok Too Much? A Qualitative Investigation of Adolescent TikTok Use, Motivation, and Consequences
Secularize, psychologize, neoliberalize
| Citation velocity | historical |
|---|---|
| Highly cited | No |