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The Social Change Behaviour of Generation Z in Post-Communist Economies

Bibliographic Data

ID22006287
AuthorsJohn A Parnell (0000-0001-6158-7018, University of North Alabama), Elena-Aurelia Botezat (0000-0001-6593-3547, University of Oradea), Silvia L Fotea (0000-0001-5109-7664, Emanuel University, corresponding author), Ioan S Stefan Fotea (0000-0002-1479-7669, Emanuel University)
Year2025
Volume15
Issue4
Publication date2025-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251387236
OpenAlexW4415849029
LanguageEN
Citations received1
References cited44

This article studies the relationships among different factors and young people’s social change behaviour within three Eastern European countries. We surveyed 1906 students from Romania, Bulgaria, and Montenegro, all members of Generation Z, using SmartPLS software for data analysis. While there is a correlation between concern and behaviour, the impact sizes are small, indicating that good intentions do not always result in vivid responses. Social issues and individual freedom were the most powerful motivators. Business owners also exhibited more social change behaviour than non-business owners. Overall, our results suggest that Generation Z’s social change behaviour in the three EE countries gravitates around a self-orientation and intrinsic motivation, which influence the actions behind their good intentions

Behaviour change · Economic freedom · European Social Survey · Generation Y · Social behaviour · Social change · Survey data collection · Education, Sociology, Communication Studies · Impact of AI and Big Data on Business and Society · Youth Education and Societal Dynamics

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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