From Survival to Resilience

Resolving the Weakness of New Rural Hotels Through EO—An Empirical Study Based on Dynamic Adjustment Mechanisms

Bibliographic Data

ID22007128
AuthorsMin Zhong (0000-0001-9753-8090, Hunan University of Science and Engineering), Fox Z Y Hu (0000-0002-4566-1772, Hubei University), Zhiyong Hu (0000-0003-0171-6070, Wuhan Qingchuan University, Hubei, P.R. China), Teyou Zhou (Hunan University of Science and Engineering), Zhonghong Cao (0000-0002-1967-940X, Hunan University of Science and Engineering, corresponding author)
Year2025
Volume15
Issue4
Publication date2025-10-01
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440251407373
OpenAlexW4417496082
LanguageEN
References cited43

New rural hotels in China face a critical challenge, with an annual failure rate of 42%. This high rate is attributed to their “Newness Weakness (NW),” characterized by a lack of legitimacy, fragmented resources, and poor adaptability. Drawing on data from 67 Chinese rural hotels under 5 years old, this study investigates how Entrepreneurial Orientation (EO) drives performance within this constrained context. The results confirm a significant positive overall effect of EO on firm performance (β = .43, p

China · Emerging markets · Empirical research · Entrepreneurial Orientation · Export performance · Legitimacy · Proactivity · Resource-Based View · Revenue · Diverse Aspects of Tourism Research · Entrepreneurship Studies and Influences · Hospitality and Tourism Education

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Open DOIOpen Access