Native Advertising on News Websites
The Impacts of Media Organizational Factors on Disclosure Clarity
Bibliographic Data
| ID | 22010965 |
|---|---|
| Authors | You Li (0000-0002-4281-9263, Eastern Michigan University, corresponding author), Ye Wang (0000-0001-5127-4245, University of Missouri–Kansas City) |
| Year | 2024 |
| Volume | 12 |
| Issue | 2 |
| Pages | 212-233 |
| Publication date | 2024-02-07 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Digital Journalism (JOURNAL) |
| Journal identifiers | ISSN: 2167-0811 • E-ISSN: 2167-082X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/21670811.2022.2055597 |
| OpenAlex | W4280507107 |
| Language | EN |
| References cited | 52 |
Building on the field theory, this study examined how disclosure of native advertising at popular U.S. news websites may relate to their organizations’ positions in the journalistic field. The study found divergent disclosure practices across websites, between language and visual disclosures, and between native ad links on the homepage and native ad posts on story pages within a website. Overall, older organizations with more Pulitzer awards and younger organizations with relatively more Pulitzer awards and social media followers seemed to execute clearer disclosure. Moreover, the organizations with more Pulitzer awards seemed to impose a clearer disclosure language on native ad links at gateway locations than those with fewer awards but lessened disclosure of native ad posts on the landing pages. The older news websites with more social media followers adopted an obscurer disclosure language of native ad links but distinguished native ad posts more once audiences landed on the content page. This study recommends media effect scholars take a holistic approach to assess ad recognition and suggest publishers build on cultural capital as an ultimate defense against heteronomous forces
Advertising · Business · CLARITY · Political science · Public relations · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Law · Media Studies and Communication · Social Media and Politics
Analyzing Media Messages
The wall becomes a curtain
Habitus
Going Native
The field of cultural production
Handbook of theory and research for the sociology of education
Langage et pouvoir symbolique
Gatekeeping Influences and Journalistic Capital
Bourdieu, the media and cultural production
Education policy and the ‘ideal learner’
Introduction
Native Advertising Is the New Journalism
Tabloid Nouveau Genre
What Shapes the News around the World? How Journalists in Eighteen Countries Perceive Influences on Their Work
Bourdieu and the Journalistic Field
Subjectivity and Story-Telling in Journalism
The Role Performance of Native Advertising in Legacy and Digital-Only News Media
Contest Over Authority
Camouflaging Church as State
Five ways BuzzFeed is preserving (or transforming) the journalistic field
The cultural and economic power of advertisers in the business press
Native advertising and the cultivation of counterfeit news
Pierre Bourdieu
News Media as a “Journalistic Field
The Deceptiveness of Sponsored News Articles
An Invitation of Reflexive Sociology
Les trois états du capital culturel
Bourdieu in American Sociology, 1980-2004
Bourdieu and organizational analysis
| Citation velocity | historical |
|---|---|
| Highly cited | No |