Analyzing Media Messages

Using Quantitative Content Analysis in Research

Bibliographic Data

ID23399032
AuthorsDaniel Riff (Ohio University, corresponding author), Frederick Fico, Stephen Lacy (0000-0003-4831-5135)
Year2014
Publication date2014-02-05
Open AccessNo
TypeBOOK
VenueAnalyzing Media Messages (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203551691
OpenAlexW2944010778
Open LibraryOL34614426M
ISBN9780203551691
LanguageEN
Citations received208

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Computer Science · Media Studies and Communication · Social Media and Politics · Content analysis (Communication) · Mass media

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